Click Fraud Monitoring
PPC-Pal is monitoring every click that takes place either on the paid ad itself or a click on the URL of the website. Every click is monitored and saved in a database. The information is presented to the account holder in a report that provides the details of every click.
The click fraud monitoring software monitors the following types of clicks:
* Organic clicks
* AdWords clicks
* Search engine Bots/spiders clicks, indexing your pages
* Fraudulent clicks
* Clicks that come from Cell Phones
* Clicks that come through proxies, anonymizers, and VPNs
The information presented to the user include the time and date of all clicks, the IP address it was originated from, number of clicks from the same IP and more. to see samples of Reports, click here. Other report formats include grouping by IP addres, grouping geographically, and lists of fraud alerts and web site unavailability detections.
Click fraud Monitoring can take place only when your website or landing pages are available. If the website is down (and there are many reasons it can happen - see more by clicking Why is my website down) click fraud monitoring can not take place. Having a website down while your AdWords campaign is active may cause you a financial loss: Legitimate clients may be clicking on your paid ads only to find that the url is not available! You will lose the clients and you will lose money on those clicks! Most web hosting companies do not notify you when your website is down, so unless you check your site very often, you may lose a lot of money to lost clicks!
The designers of PPC-Pal incorporated a website availability monitoring system. PPC-Pal monitors your website for availability 24/7, 10 times every hour.
When the website is down you receive an email/SMS alerting you of the situation, so you can suspend your campaign until the problem is solved.
If you want to learn more about the monitoring websites availability program, please visit www.websiteupdown.com
Since website availability monitoring is such an important part of the click fraud monitoring process, PPC-Pal has included this feature for no extra cost. This way you can take full advantage of the PPC-Pal click fraud monitoring without losing money when your website is down.
Here is a sample report for one web site showing only its PPC traffic:
Here is a sample report for the same web site showing both PPC and organic traffic:
The following is aÂdisplay of current AdWords counts of impressions, total clicks, and clicks identified by Google as invalid clicks.ÂThis report is updated every 8 hours. This report is available when you link our service to your AdWords account.
Double-click to enlarge, use back=arrow to return.
Back To Home Page